Below, the conference speakers answer two complicated questions:

  1. How do you define common transportation?
  2. What are the elements of enjoyable transportation?

Lauri Lugna







Lauri Lugna, Deputy Director General of Traffic Safety and Public Transportation:

Common transportation can be used collectively. Collective transportation enables moving people to their desired destination with smaller costs for community.

Enjoyable transportation is safe, on schedule, clean, fast, comfortable and affordable.

Urmas Klaas

Urmas Klaas, Mayor of Tartu:

Today, public transportation is an important part of a city's image. It should certainly be not regarded as a social service for the poorer, but rather as a modern and environmentally friendly way to move.
It is unrealistic that public transportation would replace private cars 100% but we must make efforts to make it a considerable alternative.

Enjoyable transportation is like fine mechanics – every nuance is relevant and affects the final impression on the client.
The days when cheap tickets and regular schedules were enough, are long gone. Cleanliness of the buses, frequency of departures, service, ticket availability, IT solutions etc. are what matter today.

Sven Andresen







Sven Andresen, Professor at Chair of Automotive Engineering at TTK University of Applied Sciences:

In the life before work it meant train traffic (Peedu and Nõo, and later Peede and Tartu). While working in the bus industry, it was a process, development, training, establishing and forming of new standards. The time after that (back in school) has been the time of few pleasant reunions and nice travel experience.
For me, common transportation is the source for pleasant emotion and reunions.

The formula for enjoyable transportation is convenience + friendly and caring clerk/driver + decent and clean bus + rest from concentrating on traffic + good friend in the seat next to you + excitement for the one waiting for YOU (station romance) + the beautiful nature of Estonia (you usually miss that when you are behind the wheel).

Robert Sahlberg

Robert Sahlberg, Business Manager at Karlstadsbuss:

Interesting question. Today we define it by different vehicles on a route schedule, often with lots of people travelling together. Buses, trams, trains etc. I believe we might have to redefine it in the future.
Maybe something like "transports that doesn't require you to own a car".

Enjoyable transport for me is:
- Reliable and relevant
- Fast and comfortable
- Easy to understand and use
- Allows me to be flexible
- Looks nice
- Supports modern mobile lifestyle

Hannes Saarpuu

Hannes Saarpuu, Chairman of the Board at Lux Express:

To me, common transportation means development, innovation, future. Common transportation is usually based on modern technologies, be it buses, planes or trains. Common transportation is also an indicator of development and maturity of the society.

In my opinion, enjoyable transportation has three measures – speed, comfort and social acceptance (reputation). If one of these measures is absent, the whole experience might be acceptable but not enjoyable.


Kuldar Väärsi

Kuldar Väärsi, Chairman of the Board at SEBE:

Common transportation is the organisation of transportation of people with common travelling needs (regarding route, times and level of comfort).

Enjoyable transportation should offer an environment that would make the journey from point A to point B so pleasant and/or useful that time simply flies by.


Peeter Tammistu


Peeter Tammistu, Consultant for Common Transportation:

Common transportation is conceptually a new approach to passenger transport, where person (passenger, manager, logistics specialist, clerk, tax payer) is the centre of the travel. With cost efficiency and synergy, the concept of common transportation (and common money) enables to achieve better results in the conditions where resources are lessening, by focussing on the needs of the person/passenger and increasing the coherence in society.

Cold chain principle in dairy production means that during the production cycle, from milking to selling, the milk temperature must not exceed a certain limit; otherwise we will not get a quality product. Same is with common transportation. In this person-centred system, all phases of the travel, from planning to leaving the station (even to planning the next travel), must be enjoyable; only then we will get an enjoyable travel, an experience. We have made a significant step towards filling this dream.

Ain Tammvere Ain Tammvere, CEO at Estiko:

All the current means of transportation (bus, train, car, etc.) functioning in one network. If today we are driving from Tartu to Tallinn and back in our separate cars, the in case of common transportation, we would do it together in one means of transportation.

Suitable schedule, proper terminal offering all the necessary services at departure and arrival point. Comfortable (clean, spacious, with cosy seats) vehicle with pleasant service (bus driver or conductor), additional benefits such as food, music, movies, internet, newspapers and else. A good and positive emotion should emerge when using or waiting for the means of transportation.

Klas Dahlberg

Klas Dahlberg, Head of Scania Buses and Coaches:

The most basic of definitions would imply that you move someone or something, from one place to another. But if I would be allowed to elaborate I would say that our definition at Scania is how you make this process of transporation as enjoyable as possible.

For me, and Scania, an enjoyable transport very much refers to making it as accessible as possible from the passengers point of view, from the time of booking to actually finding the correct gate at the terminal. Furthermore, this positive passenger experience must be combined with vital factors such as safety, comfort and sustainability. If you succeed in delivering this I believe you will be a front runner in providing the public with enjoyable transportation.

Gotzon Ormaiztegi

Gotzon Gomez Sarasola, Export Director at IRIZAR:

-    If we focus in the coach common transportation, the following aspects should be the most important:
o    The target is to provide to any citizen an option to move from one place to the other in a safe, comfortable and cost efficient way
How should the public authorities reach the previous
o    There should be a tender where private operators can provide their offers in a way that the users will receive a good service and the operator can make a reasonable profit. 10 years could be a reasonable period
o    The concessions should require that the operators offer
§    Vehicles that comply with the maximum SAFETY STANDARDS
§    Vehicles could offer the users two or three different levels of comfort: basic, economy and business
§    Vehicles should be well maintained. Always in the best condition
§    Vehicles should have a limited age (maximum 4 – 5 years)
§    The drivers should be well trained and should have proper attitude
§    Vehicles should comply with the latest emission regulations (ENVIRONMENT FRIENDLY)
-    The authorities should define the rates and the subsidies per km in case there should be any.

-    PREPARING THE TRIP: It should be easy to get all information about the trip, vehicle pictures and details, departure and arrival times, faresLocation of the bus stations; Possibility of buying tickets and choosing the seats in advance.
Cafeterias; Clean toilets; WI-FI; TV’s; Information panels; Easy to get to the coaches without getting wet if possible; If the coaches can be GPS located, estimated arrival times can be announced; For premium and loyal users, a separated business lounge could be considered (Loyalty programs); Special rates could be offered with some hotels in case the passengers need to stay overnight for some reason.
-    COACHES: Drivers: Well dressed, shaved, trained and if possible charming. Very important that they drive smoothly. Coaches: Clean outside and inside. Toilets as well; Entertainment: WI-FI and individual screens; Comfortable seat lay outs; Consider the case for moving sports equipment (skis, bicycles and others); Different services depending ticket price

Priit Pullerits

Priit Pullerits, Senior Editor at Postimees and Lecturer of Journalism at the University of Tartu:

Common transportation does not necessarily have to mean only public transportation. For me, common transport is exactly common: whenever I am going somewhere, be it to Tallinn for work, or to southern Estonia for a sports event, I always try to get on someone's car and pay my share of the gas money. This way is definitely more environment friendly and economic than by going alone in my car.

Time spent on commuting from one point to other is usually spent doing nothing. This is why it is important that this time could be used functionally. I mostly like to read and considering the long period of darkness in Estonia, the bus should definitely have proper lighting and the road should be smooth, because you cannot read when the text is jumping up and down – it is bad for your eyes.