Conference programme

10:30 registration and morning coffee

I Panel – Client (1.25 min)

11.00 - 11.10 Opening of the conference and greeting
Kaja Kallas Member of the Parlament, Head of the Parliament's Economic Affairs Committee
• Enjoyable public transportation as a challange
• Business as the central force of public transportation
• Co-work between State and businesses in creating transportation services

11.10 - 11.35 State as the contractor and client, marketer and seller
Lauri Lugna Deputy Director General of Traffic Safety and Public Transport
• State as the service developer – integrated network, connections, quality management, marketing
• Perspective of transport service receiveid from procurements
• Options and sustainability of business in public transportation

11.35 - 12.00 Experience of Tartu City Government as contractor and client. Free public transportation?
Urmas Klaas Mayor ot Tartu
• From contractor's vision to successful procurement
• Is cheaper always cheap?
• Co-work for best results
• Emotional measure of public transportation

12.00 - 12.25 Presentation of survey by TTK University of Applied Sciences – valuations and expectations of public transportation users
Sven Andresen Professor at Chair of Automotive Engineering at TTK University of Applied Sciences
Summary of survey

12.25 - 13.30 lunch

II Panel – Money (1.30 min)

13.30 - 14.05 Passenger satisfaction and business expansion on the example of Swedish bus companies
Robert Sahlberg Business Manager at Karlstadsbuss
• How to use marketing and modern technologies like infotainment and mobile internet to make public transport fun and easy to use.
• Karlstad – a city with over 60% increase of travel since 2005 – aims to double public transport before 2020.

14.05 - 14.40 Panel discussion – subsidised vs commercial public transportation?
Hannes Saarpuu Chairman of the Board at Lux Express vs Kuldar Väärsi Chairman of the Board at SEBE
• Differences in business models
• Does buying the kilometers ensure quality service?
• How to achieve the best synergy between subsidisation and business?
• Enjoyablity in subsidised and commercial transportation.

14.40 - 15.00 Who will pay in the future?
Peeter Tammistu Economist
• Common transportation: safety net for the society or business area leading the development.
         Payers: users and non-users (net payers).
         Concept of common money.
• Main thought in the EU's White Paper on Transport – polluter pays. Will the user also pay?
• Choice of future model. Play with scenarios.

15.00 - 15.20 coffee break

III Panel – Future (1.10 min)

15.20 - 15.40 Tartu Bus Station as an enjoyable environment
Ain Tammvere CEO at Estiko
• Bus station as an element of urban space
• Starting platfrom for travelling
• Enjoyable environment and modern technologies
• Pretty and sustainable

15.40 - 16.00 Buses and public transportation in the future
Gotzon Gomez Sarasola Export Director at IRIZAR
• Users are looking always for the best quality they can get at a reasonable price. There are users as well that they are willing to pay more for a premium service.
• Operators that want to offer something beyond standards they want to offer attractive vehicles with special features. Of course: The best quality-reliability, after sales service, lowest fuel consumption(aerodynamics and lowest weight) are standard.This is what IRIZAR offers (emotional vehicles).

16.00 - 16.20 Passengers perspective after 10 years
Klas Dahlberg  Head of Scania Buses and Coaches
• how to cope with the challenge to be sustainable
• how can we work closer to our customers with the aim of satisfying the passengers expectations and needs
• what is behind Scania's motto "moving people, changing minds"

16.20 - 16.30 Conclusions and questions
Priit Pullerits Journalist and Media Lecturer

Key statements: 

• Our aim is to advance from the social image of the public transportation to common and enjoyable transportation service, where all citizens contribute into public transportation’s development and financing by using it.

• People feel emotional attachment to enjoyable public transportation, because it suits with their everyday lives, is modern and enables to use the travelling time effectively.

• Enjoyable and time-effective common transportation can replace the expenses in the state budget with ticket revenue from the passengers.

• Buying cheap transportation kilometres from tenders can eventually lead to poor schedules and expensive service.

• Political favouring and subsidising of the passenger train service operating in a narrow sector will lead to regression of bus networks based on commercial activities.

• In longer perspective, common transportation is sustainable primarily only thanks to on ticket revenues. Other ideologies are suitable for economies with quick growth and large state budget surplus.

• The foundation of enjoyable common transportation is adapting the line network according to needs. State's long-term vision, regulation skills of the authorities and entrepreneurs' motivation to develop transportation links play the central role in designing such a network.

• To make common transportation more popular the state has to contribute significantly more into bus stops, stations, platforms and integrated information and ticket sales systems.

• The major risk for us in the near future is the lack of professional employees. Professional bus drivers who trained during the Soviet times will retire in the coming 5 or 6 years and finding replacement for them is very difficult.